Le Labo brings its universe to Mexico City through Le Labo On Wheels, a special activation taking place at Laguna, in the Doctores neighborhood, from October 1st to 10th, 2026.
“Le Labo is a niche fragrance house founded in 2006 by Fabrice Penot and Edouard Roschi. The brand was conceptually born in Grasse, France—one of the world’s most renowned centers of perfumery—but established its roots in New York City, where it opened its first laboratory on Elizabeth Street in Nolita. The name Le Labo literally means “the laboratory” in French.”
Since its beginnings, Le Labo has taken a different approach to traditional perfumery, focusing on craftsmanship, personalization, and the sensory experience surrounding fragrance. One of the brand’s most distinctive characteristics is its laboratory-inspired concept, where fragrances are freshly hand-blended and labels can be personalized, making the purchasing process part of the overall Le Labo experience.
lelabofragances.com
What makes this activation particularly interesting is the way Le Labo translates its brand identity into a physical experience. I especially loved that you can purchase some of the fragrances in a pocket-sized “Discovery” format, perfect for taking a little piece of the experience with you.
I chose Bergamote 22 and Coriandre 39, a fragrance inspired by Mexico City and, more specifically, by the iconic Bosque de Chapultepec. I love how this particular scent creates a connection between Le Labo’s fragrance universe and the city itself, making the experience feel even more special and personal.