The LOEWE Pop Up Artz at ARTZ Pedregal is one of the most visually striking fragrance activations currently happening in Mexico City. It’s part of LOEWE Perfumes “The Greenhouse” concept an immersive botanical installation inspired by Victorian greenhouses and the brand’s Botanical Rainbow fragrance universe.
What makes this pop-up especially interesting from a fashion and branding perspective is how LOEWE translates its luxury identity into a multisensory retail experience rather than a traditional perfume counter.
The installation combines: Living greenery and botanical references, colorful fragrance displays inspired by the Botanical Rainbow bottles, artisanal ceramics and wood textures, immersive scent discovery experiences, personalized gifting and packaging moments.
The creative direction strongly reflects the visual world Jonathan Anderson developed for LOEWE: nature, craft, artistic objects, and sensory storytelling. The aesthetic feels closer to an editorial installation or conceptual fashion set than a commercial beauty kiosk.
Address: ARTZ Pedregal / Periferico Sur 3720, Jardines del Pedregal, Álvaro Obregón Mexico City