Last week, I was at the mall when I came across this visual merchandising display at the Innvictus store in Galerías Insurgentes, Mexico City. I absolutely loved it!
I’m a huge fan of the collaboration between New Balance and Rosalía, especially the New Balance 204L sneaker. I love how the visual merchandising brings the collaboration to life in the retail space, creating a strong connection between the product, Rosalía’s image, and the overall identity of the campaign.
Visual merchandising is such an important part of the fashion retail experience because it goes beyond simply displaying a product. Through elements such as imagery, product placement, color, lighting, graphics, and spatial composition, brands can communicate a story and capture the customer’s attention.
I wanted to share this display with you because, besides fashion, I also have a special interest in visual merchandising and the way brands translate their identity and collaborations into physical retail spaces.